Maximising Profitable Business from Show Rounds

This highly motivational and participative programme, is designed for people who are responsible for hosting and supporting client show rounds. The content is focused on the challenging market and equipping your team with the practical skills and professional techniques to help them convert more enquiries from the clients they show round. This programme challenges traditional show round methods and encourages participants to think creatively about the show rounds they give.

Aim of the programme

To enable all participants to implement exciting and creative show rounds that differentiate their venue and increase conversion.

Programme style and content

This programme focuses on delivering practical tips and techniques to improve conversion and covers the following areas:

• Understanding show round psychology

• Planning and preparing effectively

• Applying a show round strategy

• The power of the "team"

• How to personalise the experience

• Effectively differentiating yourself from competitors (venues and people)

• Upselling and adding value

• Innovative presentation techniques

• Getting feedback and commitment during the meeting

• Follow up and follow through 

Target audience

This programme is suitable for anybody, no matter how experienced they are, who is responsible for supporting, hosting and converting show rounds.

Programme leader

James works with a wide range of venues that sell meeting space and has helped clients refine their structure to maximise business development opportunities for over 10 years. James works with agents and clients alike, and has personal experience of taking wedding enquiries, managing teams that take enquiries and wedding enquiries, as well as working with many "best in class" properties around the country.

James started his career in the diamond industry before moving into purchasing, sales and then training. James became a founder member of Maxima in 2003, having previously been a Director of Sales for a leading hotel company.

James brings energy and enthusiasm to every project, and clients value him for his ability to positively challenge existing thinking and processes.

James has created many new approaches to training. With a Certificate in Training Practice from the Chartered Institute of Personnel and Development, and over 15 years experience working in the hospitality sector, James blends experience, research and professional training techniques, to produce innovative and enjoyable training programmes.

James believes that effective training is a blend of many different factors, but that one of the most important is to have fun!