Maximising Sales 2010 & 2011
This dynamic and motivational half day workshop has been designed for hotels and meeting venues. It focuses on practical action you and your teams can implement to maximise sales for this year and 2011.
During the workshop, participants will self audit their own operation, with a view to identifying where improvements can take place to maximise sales. The workshop will focus on the following key areas:
- Converting phone enquiries
- Converting e-enquiries
- Converting business from show rounds
- Maximising revenue from wedding enquiries
- Up-selling at the enquiry stage
- Pre-event management and pre-event up-selling
- Up-selling on check-in
- Up-selling F&B
- Up-selling to events and organisers on the day
- Visual sales messages
- Maximising customer satisfaction on check-out
- Effective follow up to maximise customer satisfaction and sales
The workshop is packed with ideas and real industry examples of best practice from around the world. This workshop demonstrates how you and your team can positively influence average spends. Imagine if you could raise your average spend per customer by £5. What impact would that have on your business in 2010?
Workshop leaders
Martin Pepper (Managing Director)
Martin has held senior sales management positions in the airline and hotel industries. He was formally Director of Sales Training & Business Development for Forte Worldwide before founding Maxima in 1995.
Martin has worked with many hotel and venue sales people around the world, helping them to develop effective sales strategy and skills. Martin has been made a Fellow of the Institute of Sales & Marketing in recognition of his work.
Clients value Martin's industry experience, energy, sense of humour and ability to illustrate key points with real-life examples.
James Lee
James Lee joined Maxima as a Director in 2003. Before that James worked his way through the ranks in hotels and was a Regional Director of Sales for a UK hotel chain.
In the last few years James has innovated new and very successful approaches to maximising sales from enquiries and show rounds. - Clients value James for his practical approach and knowledge combined with his enthusiasm and ability to inspire people to take action.
Who should attend?
This workshop would be beneficial for anyone who has responsibility for sales and selling in your business. This could include:
- Directors
- General Managers
- Operations Managers
- F&B Managers
- Sales Directors
- Sales Managers
- Sales Executives
- Sales Co-ordinators
- Meetings & Event Managers
- Wedding Co-ordinators
- Conference & Banqueting Managers
- Front of House Managers
- Event Managers
To download a PDF and full details of this programme - click here
