Maximising Food & Beverage Sales - Taster Session

0900 - 1300 Tuesday 23rd November

This highly motivational and interactive half day workshop, is designed for people who work in any food and beverage sales environment. The content is focused on the challenging market and equipping your team with the practical tips and techniques to help them convert more sales and maximise customer spend. This workshop offers practical tips and techniques to help improve service which in turn improves sales:

Aim of the workshop

To enable all participants to implement practical and customer friendly service techniques, to increase food and beverage sales

Programme style and content

This programme focuses on delivering practical tips and techniques to improve F&B sales and covers the following areas:

• Defining great customer service and the relationship to sales

• The power of being proactive

• The value of anticipation and suggestion

• Creating opportunities to sell more

• Question techniques 

• Food and beverage 'partners'

• Upselling and adding value

Target audience

This programme is suitable for anybody, no matter how experienced they are, who is responsible for serving and selling in an F&B environment

Programme leader

James works with a range of clients and has helped many develop their food and beverage operations with a more commercial focus on sales and up-selling.

James started his career in the diamond industry before moving into purchasing, sales and then training. James became a founder member of Maxima in 2003, having previously been a Director of Sales for a leading hotel company.

James brings energy and enthusiasm to every project, and clients value him for his ability to positively challenge existing thinking and processes.

James has created many new approaches to training. With a Certificate in Training Practice from the Chartered Institute of Personnel and Development, and over 15 years experience working in the hospitality sector, James blends experience, research and professional training techniques, to produce innovative and enjoyable training programmes.

James believes that effective training is a blend of many different factors, but that one of the most important is to have fun!