MAX Wedding Sales conversion
Date: Length (days): Location/Venue: Cost: Availability: Booking-:
Tuesday18th September 2018 1 The Research House 325.00
Good availability
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MAX Wedding Sales Conversion from Enquiries


The average cost for a wedding in the UK is around £21,000.  Of that figure around an average of £8,000. is spent on the wedding venue and reception.  

If you want wedding business then you know competitive the market is.  This programme is focused on converting wedding business and maximising revenue and customer satisfaction. 

Aim of the programme:

To enable you to confidently utilise 'state of art' skills, processes and techniques, in order to passionately engage with potential customers, with the aim of wowing them into choosing you as their wedding venue of choice.

Programme style and content

Highly motivational, participative, full of best practice and real industry examples. 
Content includes:

  • The wedding market in numbers. Understand and use The Wedding Sales Cycle.

  • Using the laws of persuasion principles to get prospective buyers to book now !
  • Utilise the MAX ONE STOP wedding enquiry process, to convert profitable wedding business from phone calls, emails and people who walk in.
  • Opening the interaction with a WOW welcome.
  • Needs analysis to fully understand exactly what the buyer wants.

  • Exploring creative opportunities to add value and up-sell.

  • Selecting the best package to meet the identified customer need.

  • Turning the customer on to the offer by making it and price irresistible.

  • Overcoming barriers to commitment such as price or availability.
  • Positive next step such as confirming the booking or a show round.
  • Conduct amazing wedding show rounds that differentiate your venue.

  • How to follow up a wedding enquiry or show round.

  • How to grow desire during the event management phase to maximise up selling potential and improve value of the wedding.

 Programme duration

One day - 0915-1700

Programme fee

£325.00 plus vat - Rate includes training, training materials, morning and afternoon refreshment and lunch.

Target Audience

Anyone who is responsible for wedding sales conversion for their venue.

Programme Leader - Wendy Clark  FInstSMM  Director Maxima Training & Development

Wendy is a Director and co-founder of Maxima Training & Development.  Having worked in retail, advertising, catering and hotels becoming a Director of Sales.  Wendy ran her own successful business, Positive Projection before co-founding Maxima Training & Development in 1995.  At Positive Projection, Wendy specialised in coaching individuals and teams to maximise their personal and team brand.  Her work was featured in the Sunday Times.

Wendy is valued by clients for her experience, humour, honest approach, real world thinking, excellent communication skills and her ability to inspire people to maximise their personal brand.

She is a sought after Executive Coach and is retained by many Senior Managers and their teams.

A fellow of the Institute of Sales & Marketing, a qualified trainer and coach through the CIPD, a licensed Insights Discovery Practitioner and a qualified Image Consultant.

Wendy has also successfully completed an advanced Practitioner Diploma in Executive Coaching. 

 What our clients say about this programme

 'Wendy was so lovely. Very accommodating, made me feel very at home and welcome from the moment I arrived! She made everything so clear and easy to understand with a modern twist it wasn’t the usual boring course that one would expect sitting down taking notes for 8 hours. A mixture of getting up and moving around, to watching short clips and real life stories that had happened but fitted well into the course. Our group was only small on this occasion but I felt like we got a lot more out of it, a lot more time to discuss things in more detail and all of our questions got answered throughout the day.  

I learnt a lot and have already bought a number of things back to the office with me and used them already in a Wedding show round I had on Saturday morning! '
Shannon -The Bull Hotel