MAX Wedding Sales conversion

MAX Wedding Sales Conversion from Enquiries


As you know, weddings are big business. However, the truth is that there have never been more venues in the UK licensed to  run weddings and there have never been more venues willing to host the reception. Competition is fierce. At the same time, couples are spending more than ever on their big day. Couples are also being more demanding on what they get for their investment. Different people will always want different things from their big day, but what is clear is that couples want the WOW factor on their big day. In short, to win the business, your venue has to stand out from the crowd in terms of meeting your target couples specific needs.

In a recent survey on 100 venues across the UK who advertise themselves as a wedding venue, we rang to ask for a wedding brochure.
69 venues at this point of contact only took the following details without asking any more questions about the potential wedding.

32 venues just took the name and address
15 venues took a telephone number in addition
22 venues took an email address in addition

Of the 69 venues above 61 sent with a brochure in the post or an e-brochure.
8 sent nothing
5 followed up with a phone call to check if the brochure had been received.
18 followed up with an email asking if they could help further
None invited the couple for a show round.

31 of the 100 contacted put our researcher through to a wedding specialist, who asked more questions about the wedding.
Of the 31, only 18 invited the couple for a show round at this point in the enquiry.
Of the 18 only 10 made a compelling case for coming on the show round.
Would your venue be one of the 10% in this survey?

This programme is totally focused on your venue getting and converting more enquires and maximising wedding sales as a result.

A collaboration between Wendy Clark, Maxima Training & Ciara Crossan of Wedding Dates.

How much is the average wedding worth to your venue?
What if you could convert just one more wedding enquiry as a result of this day?

Overview & Content

Highly motivational, participative, full of real current ideas to maximise our wedding business.


  • How to use the wedding sales cycle to maximise wedding sales.

  • How to use current trends in weddings to grow your business.
  • How to use social media to identify and attract wedding business.
  • How to turn requests for wedding brochures into a wedding show round.
  • How to maximise sales conversion from a wedding show round.

  • Using the laws of persuasion principles to get prospective buyers to book now.

  • How to maximise sales and customer satisfaction from the moment they confirm the booking to the wedding day itself.

  • How to follow up the wedding day with an eye to future business from the couple and their friends.



One day - 0930- 1630, with registration from 0900.

Refreshments on arrival, mid-morning, mid afternoon and lunch provided.

The day will be highly motivational, fast paced and participants will have many opportunities to discuss and share ideas.

We will be exploring the key role social media plays in the wedding sales process and how your venue could benefit from this to attract enquiries.

We will focus on how essential it is to make a great first impression on the couple at their first point of contact.

We will focus on how important it is to get the couple in for a show round and to discuss their plans.

We will focus on how to make your wedding show round a wow experience that differentiates your venue from your competition.

We will explore how you can utilise the science of persuasion to give the couple a compelling reason to book with you.

We will look at current trends and ideas you can share with the couple to enhance their big day to maximise both their satisfaction and sales.

Each participant will receive a personalised copy of the workbook which supports the day 'Maximising Wedding Sales for your Venue'


To download full brochure pdf click here

Programme fee

UK - £325.00 plus vat - Rate includes training, training materials, morning and afternoon refreshment and lunch.

Ireland - 349 euros - Rate includes training, training materials, morning and afternoon refreshment and lunch.

Target Audience

Anyone who is responsible for maximising wedding sales for their venue.

Programme Leaders- Wendy Clark  FInstSMM  Director Maxima Training & Development & Ciara Crossan, Founder & CEO of Wedding Dates

Wendy Clark was a Director of Sales in the Hotel Industry before co-founding Maxima Training with Martin Pepper in 1995.  Wendy has developed dynamic training programmes on maximising sales from show rounds and wedding enquiries which have helped many people to grow their wedding business.  Wendy is passionate about sales and great customer service.  Wendy says 'Of all the things venues sell, weddings are the most demanding, yet also the most fun'.  Wendy has two daughters and says, 'You never know when I may be asked for advice on a potential venue in the near future. I am always looking for ideas'. 

Ciara Crossan is the founder and CEO of WeddingDates, which is an innovative software and marketing solution to drive wedding revenue. Ciara knows a lot about weddings, what couples are looking for, how they buy, how they increasingly use social media.  Ciara has a wealth of knowledge to share together with her passion and enthusiasm. Ciara says, 'people getting married, couples have so much choice when it comes to potential venues. The question you need to ask yourself is why should they choose our venue?
On this programme we want to help you with anmazing answers to that!'




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