MAX SALES CONVERSION FROM MEETING & EVENTS ENQUIRIES
MAX Sales Conversion from Meetings & Events Enquiries focuses on developing the processes and skills required to convert an enquiry into a confirmed sale
The truth is that many people making enquiries at your venue are also comparing you with another venue. Therefore, how you handle their enquiry can be the difference between you getting the business versus your competition.
We have designed this open sales training programme to be highly motivational, practical and focused on enabling your Meetings & Events sales enquiry team to maximise sales conversion for your venue. The programme shares best industry practices combined with fundamental business principles, all focused on maximising sales conversion and customer satisfaction.
If you always do what you always did, you always get what you always got.
Tony Robbins, Author and Motivational speaker
Suitable for anyone no matter how experienced they are, responsible for converting conference, meeting, banqueting, wedding and event enquiries into confirmed sales.
To enable participants to maximise meeting and event sales conversion from enquiries by utilising key selling skills and the Maxima ONE-STOP sales process.
By the end of this programme, participants will know how to.
Utilise a positive mind-set to drive sales conversion
Use the MAX Buyer Transition model to influence buyers to buy
Process email enquires or online bookings
Work with different buyer types such as agents, corporates or private bookings
Use six key laws of persuasion to influence buyers to buy
Use the MAX ONE STOP sales process to successfully process enquiries
Open a call with a wow welcome
Use a focused question technique to fully understand the customer Need
Explore opportunities to add value by digging deeper
Summarise the enquirers need so they know we fully understand
Select the best option to meet the customer need
Turn the customer on to the solution presented selling value not price
Turn the customer on to additional sales which add value to the customer experience
Overcome potential barriers to the sale using a concern resolution model and key negotiation skills to get over price objections and let me think about it
Gain Positive commitment from the customer to buy or to the next logical step in the sales process such as a show round
End the call with a Positive last impression
Chase provisional bookings
Style of programme
This is a power packed day. Highly motivational, participative and full of real life examples to bring the subject to life. We believe training should be fun and that training should build confidence. We strive to make delegates feel at ease so they can soak up the experience and bring back new skills and ideas to your business.
Every participant attending will receive a copy of the MAX Guide to Maximising Sales Conversion from M&E Enquiries. This is a comprehensive workbook with supporting notes for ongoing reference.
1.A quality day of motivational face-to-face training
2.The MAX Learning Guide to Maximising Sales Conversion From M & E Enquiries
6.Mid afternoon refreshment
£350 per person plus VAT
Investment in perspective
£350 divided by 52 weeks being the year ahead, = £6.73 per week. So, all a person you sign up to this programme need do is increase profits for your organisation by £6.73 per week over the next year to cover your investment.
How to book
To make a booking email Maxteam@maximatraining.com or call 01403 733337
Martin, Managing Director of Maxima Training & Development.
Martin developed his early career in sales and operations in both airlines and hotels. He has been a National Director of Sales in the hotel industry and was Director of Sales Training & Business Development for Forte PLC before founding Maxima in 1995.
Martin has over 35 years of global sales & business experience to share with you on this programme. He has worked with some of the top sales leaders in industry from around the world and the good news is that successful people leave clues! Clues that Martin will share with you on this programme.
Martin is valued by clients for his knowledge and ability to motivate with humour and real-life stories. A qualified trainer, coach and Licensed Insights Discovery Practitioner, Martin is passionate believer in positive possibility thinking.
What our delegates say
"Martin was brilliant, you can tell she is a true professional with passion and experience."
"I’ve learnt new skills and to use the skills I already had in a better and improved way"
"I love the process; it has really helped me to focus on the customer’s specific needs"
"I now know to ask a lot more questions to establish the customers specific needs before I start trying to sell."
"This has really helped me to convert more business. I love the law of scarcity and liking. It works.Now I focus on putting the benefits across to the client I get much less price resistance."
Open programmes which dovetail with this programme
- MAX New Business Development Skills
- MAX Negotiation Skills
- MAX Account Development Skills
- MAX Sales Conversion from Show Rounds
Terms and conditions
On receipt of your booking Maxima will confirm your booking via email. Maxima will also invoice you the fee for the programme for which the payment is due on receipt. All fees must be paid prior to the training day.
Once booked, fees are not refundable, and cancellations are charged in full. Substitutions are allowed at any time. In case of sickness and or unavoidable problems on the day, then we will endeavour to get the participant onto the next available programme.
Maxima reserve the right to cancel or postpone any programme where minimum numbers are not obtained. In such a case, participants will be offered a full refund or a place on an alternative programme. Should a programme need to be postponed or cancelled, Maxima will notify participants at least 21 days in advance of commencement of the programme.