Our show round sales training is developed to positively challenge venues and individuals in how they approach and conduct their show rounds.

We want people to see a show round for what it really is: An excellent opportunity to demonstrate to your prospective client how your venue specifically meets their needs. In addition, a show round is an opportunity to differentiate yourself from the potential competition and convert real revenue, making show round sales training essential.

People with goals succeed because they know where they are going.

Earl Nightingale 1921 – 1980, Motivational speaker

Target audience

This programme is designed for anybody who wants to maximise profitable sales conversion from a show round. The programme works for both new and very experienced people. People who have attended this programme include General Managers, Sales Directors, Sales Managers, Sales Executives, Sales coordinators, Wedding Coordinators, Operations Managers, Conference and Banqueting Managers, Front of House Managers and Duty Managers.

Aim of the programme

To enable participants to audit their current standards for conducting a show round against best industry practice and to enhance their performance standards. The result is that they consistently offer prospective clients ‘WOW’ show rounds that meet the prospective client’s need and differentiate their venue from the competition, enabling them to convert the business.

Programme content

Highly motivational, participative and focused on practical things you can put into action. We will help you tailor the concepts discussed to your venue. We will encourage you during the session to build your own checklist of key things, you need to do to make sure you create ‘wow’ show rounds at your venue.

Key content will show you:

  • How to put the show round in a business context.
  • How to understand your potential client’s preferences.
  • How to prepare for a show round part 1 – The client.
  • How to prepare for a show round part 2 – The venue.
  • How to create a WOW welcome to maximise a great first impression.
  • How to conduct a WOW show round.
  • How to end the show round with a WOW ending.
  • How to follow up your show round.
  • How to handle walk-in show rounds.
  • How to measure show round conversion.

The Programme

When an individual learner or a team sign up to a programme then the experience begins.

The MAX Learning Guide

We will send the individual The MAX Learning Guide on the subject they have signed up to. The MAX learning guide is a structured way to work through the programme. It provides space for learners to take notes and it has expanded information for ongoing reference.

Welcome to the programme zoom call

We will schedule a 15-minute zoom call with each learner to welcome them to the programme, explain the aims and objectives and process and to discuss their individual learning objectives.

Online modules

Learners will then be sent the link to an interactive online programme which they can work through at their own pace. The programme is set out in logical sections and works in conjunction with the learning guide. The length of the online programme will vary depending on the subject.

Group Zoom deep dive-session

Having completed the online modules, learners participate in group session on zoom, with all the other learners on the programme. During this typically two-hour session, we will go deeper into the subject and answer questions to help people absorb and apply the training. Learners also benefit from the social interaction. During this session we will run a quiz on the subject with live scoring. This is designed to give a point to the training and to help validate the training.

Online follow-up and exam

Following the Group Zoom deep dive, each learner will be sent a link to additional online learning and the validation exam for the programme. The results will be shared with the learner and a certificate will be issued to people who graduate from the programme.

Individual Zoom Coaching Session & Review

Each learner will then have a 1 hour Zoom coaching session with their Maxima coach. During this session, the learner will have the opportunity to explore any elements of the programme they need more help with. We will also be challenging the learner to confirm their action plan for using the learning in the real world.

Programme fee

£299 per person plus vat – Rate includes The MAX Guide to Sales Conversion From Show Rounds and access to online modules to support the programme.

Programme Leaders

Wendy Clark – Director Maxima Training & Development

Wendy is a Director and co-founder of Maxima Training & Development. Wendy developed her skills and experience in retail, advertising, catering and hotels, becoming a Director of Sales. Wendy then ran her own successful business, Positive Projection, before co-founding Maxima Training & Development in 1995. At Positive Projection, Wendy specialised in coaching individuals and teams to maximise their personal and team brand. Her work was featured in the Sunday Times.

Wendy is valued by clients for her experience, humour, honest approach, real-world thinking, excellent communication skills and ability to inspire people to maximise their brand.

She is a sought-after Executive Coach and is retained by many Senior Managers and their teams, a qualified trainer and coach through the CIPD, a licensed Insights Discovery Practitioner and a qualified Image Consultant.

Wendy has also successfully completed an advanced Practitioner Diploma in Executive Coaching

What our delegates say

  • "The course was excellent, and I found it very useful and interesting, highlighting areas where I will be able to give more structure to my viewings."

  • "The course was so beneficial and made me think about show rounds from several different perspectives which now seem so fundamental but which I hadn’t previously given much thought to."

  • "Very interesting programme, I think the interactive side of the course made it a much more engaging learning experience."

  • "I really enjoyed the programme and it really helped me"

  • "I have learnt a lot and managed to get 4 weddings booked since the programme so thank you very much!! Looking forward to the next one I attend."

  • "Firstly, I would like to say how enjoyable and useful I always find the Maxima training. This training was well structured, fantastically delivered by Wendy and I have been putting all the points learnt into practice. I took so much away from the course, the content of which was spot on and relevant throughout."

  • "I would recommend this course to any delegate that has either no experience or lots of experience in show rounds as everyone can learn something new. Out of 10 I would say 10! Thank you very much."

  • "I felt the training and the training manuals were very helpful and really enjoyed the coaching with Wendy. The way in which Wendy discussed different aspects of show rounds really helped me and has made it stick in my mind. I will be using what I have learnt confidently from now on."

Terms and conditions

On receipt of your booking Maxima will confirm your booking via email. Maxima will also invoice you the fee for the programme for which the payment is due on receipt. All fees must be paid prior to the training day.

Once booked, fees are not refundable, and cancellations are charged in full. Substitutions are allowed at any time. In case of sickness and or unavoidable problems on the day, then we will endeavour to get the participant onto the next available programme.

Maxima reserve the right to cancel or postpone any programme where minimum numbers are not obtained. In such a case, participants will be offered a full refund or a place on an alternative programme. Should a programme need to be postponed or cancelled, Maxima will notify participants at least 21 days in advance of commencement of the programme.

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