MAX Sales Conversion From Show Rounds focuses on developing the processes and skills required to convert sales from a Show Round.

This programme has been developed to positively challenge businesses and individuals, in the way they approach their show rounds. We want people to see a show round for what it really is……. A great opportunity to demonstrate to your prospective client how your venue specifically meets their needs. A show round is an opportunity to differentiate yourself from the potential competition and to convert real revenue.

If you think about the average value to your venue of each of the types of events you cater for such as meetings, exhibitions, conferences, weddings and social events then you can see the potential value of each show round in terms of revenue.

So, is every show round conducted by your venue the best possible show round you could offer that client? Where could you improve? That is what Maximising Sales conversion from show rounds is all about. We hope you will enjoy the programme.

People with goals succeed because they know where they are going.

Earl Nightingale 1921 – 1980, Motivational speaker

Target audience

This programme is designed for anybody who wants to maximise profitable sales conversion from a show round. The programme works for both new and very experienced people. People who have attended this programme include General Managers, Sales Directors, Sales Managers, Sales Executives, Sales coordinators, Wedding Coordinators, Operations Managers, Conference and Banqueting Managers, Front of House Managers and Duty Managers.

Aim of the programme

To enable you to utilise key skills and process to ensure you maximise sales conversion from show rounds


By the end of this programme, participants will know how to.

Put the show round in a business context

Prepare for a show round part 1 – The Client

Prepare for a show round part 2 – Your Venue

Create a WOW welcome to maximise a great first impression

Conduct a WOW show round which includes purple cows

End the show Round with a WOW ending

Follow-up your show round

Handle walk in show rounds

Measure show round conversion

Style of the Programme

This is a power packed day. Highly motivational, participative and full of real life examples to bring the subject to life. We believe training should be fun and that training should build confidence. We strive to make delegates feel at ease so they can soak up the experience and bring back new skills and ideas to your business.

The MAX Learning Guide

Every participant attending will receive a copy of the MAX Guide to Maximising Sales Conversion from Show Rounds. This is a comprehensive workbook with supporting notes for ongoing reference.

Investment and how to book

Investment includes……….

1.A quality day of motivational face-to-face training

2.The MAX Learning Guide to Maximising Sales Conversion From Show Rounds

3.Welcome refreshment

4.Mid-morning refreshment


6.Mid afternoon refreshment

£385 per person plus VAT

Investment in perspective

£385 divided by 52 weeks being the year ahead, = 7.40 per week. So, all a person you sign up to this programme need do is increase profits for your organisation by £7.40 per week over the next year to cover your investment.

How to book

To make a booking email or call 01403 733337

Programme Leader

Martin Pepper – Managing Director

Martin developed his early career in sales and operations in both airlines and hotels. He has been a National Director of Sales in the hotel industry and was Director of Sales Training & Business Development for Forte PLC before founding Maxima in 1995.

Martin has over 35 years of global sales & business experience to share with you on this programme. He has worked with some of the top sales leaders in industry from around the world and the good news is that successful people leave clues! Clues that Martin will share with you on this programme.

Martin is valued by clients for his knowledge and ability to motivate with humour and real-life stories. A qualified trainer, coach and Licensed Insights Discovery Practitioner, Martin is passionate believer in positive possibility thinking.

What our delegates say

  • "The course was excellent, and I found it very useful and interesting, highlighting areas where I will be able to give more structure to my viewings."

  • "The course was so beneficial and made me think about show rounds from several different perspectives which now seem so fundamental but which I hadn’t previously given much thought to."

  • "Very interesting programme, I think the interactive side of the course made it a much more engaging learning experience."

  • "I really enjoyed the programme and it really helped me"

  • "I have learnt a lot and managed to get 4 weddings booked since the programme so thank you very much!! Looking forward to the next one I attend."

  • "Firstly, I would like to say how enjoyable and useful I always find the Maxima training. This training was well structured, fantastically delivered by Wendy and I have been putting all the points learnt into practice. I took so much away from the course, the content of which was spot on and relevant throughout."

  • "I would recommend this course to any delegate that has either no experience or lots of experience in show rounds as everyone can learn something new. Out of 10 I would say 10! Thank you very much."

  • "I felt the training and the training manuals were very helpful and really enjoyed the coaching with Wendy. The way in which Wendy discussed different aspects of show rounds really helped me and has made it stick in my mind. I will be using what I have learnt confidently from now on."

Terms and conditions

On receipt of your booking Maxima will confirm your booking via email. Maxima will also invoice you the fee for the programme for which the payment is due on receipt. All fees must be paid prior to the training day.

Once booked, fees are not refundable, and cancellations are charged in full. Substitutions are allowed at any time. In case of sickness and or unavoidable problems on the day, then we will endeavour to get the participant onto the next available programme.

Maxima reserve the right to cancel or postpone any programme where minimum numbers are not obtained. In such a case, participants will be offered a full refund or a place on an alternative programme. Should a programme need to be postponed or cancelled, Maxima will notify participants at least 21 days in advance of commencement of the programme.

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