MAX New Business Development Skills focuses on developing the processes and skills required to find and convert new business for your organisation.

The programme covers finding new leads, research to establish decision makers, strategies to influence your prospect to consider you as a potential partner and techniques to make an initial appointment with the key decision maker. The programme is highly motivational, interactive, participative, and full of real-life industry examples.

Business is Darwinism only the fittest survive.

Robert Holmes a’ Court 1937 to 1990, First Australian Billionaire

Target audience

The target audience is anyone responsible for identifying, developing and converting new business opportunities. This programme would suit both new and experienced salespeople who need to improve their business development skills.

Aim of the programme
To enable participants to utilise the key principles, processes and skills required to identify, qualify, and convert new business potential for your organisation.


By the end of this programme, participants will know how to;

Get their mindset right to win new business

Think like an entrepreneur

Understand and utilise the MAX Sales Funnel model as the process they utilise to help them turn sales leads into buying customers.

Understand why they need to make time to make sales and be able to utilise the Q2 time model to ensure they make time to make sales.

Identify a wide range of sources including LinkedIn for sales leads and put in place simple processes to ensure they create a consistent flow of sales leads which contributes to their suspect list.

Use a question-based prospect qualification criterion to apply to their suspect list which will enable them to research and identify which suspects move onto their prioritised prospect list.

Understand how to create and utilise a ‘touchpoint’ sales and marketing strategy which includes using social media and video messages to warm up prioritised prospects towards a sales meeting.

Understand how to confidently utilise the phone and virtual communication to get a face-to-face sales or virtual face-to-face appointment with the key decision maker

Style of programme

This is a power packed day. Highly motivational, participative and full of real life examples to bring the subject to life. We believe training should be fun and that training should build confidence. We strive to make delegates feel at ease so they can soak up the experience and bring back new skills and ideas to your business.

Investment & how to book

Investment includes……….

1.A quality day of motivational face-to-face training

2.The MAX Learning Guide to New Business Development Skills

3.Welcome refreshment

4.Mid-morning refreshment


6.Mid afternoon refreshment

£385 per person plus VAT

Investment in perspective

£385 divided by 52 weeks being the year ahead, = 7.40 per week. So, all a person you sign up to this programme need do is increase profits for your organisation by £7.40 per week over the next year to cover your investment.

email or call 01403 733337

Programme Leader

Martin Pepper 

Martin developed his early career in sales and operations in both airlines and hotels. He has been a National Director of Sales in the hotel industry and was Director of Sales Training & Business Development for Forte PLC before founding Maxima in 1995.

Martin has over 35 years of global sales & business experience to share with you on this programme. He has worked with some of the top sales leaders in industry from around the world and the good news is that successful people leave clues! Clues that Martin will share with you on this programme.

Martin is valued by clients for his knowledge and ability to motivate with humour and real-life stories. A qualified trainer, coach and Licensed Insights Discovery Practitioner, Martin is passionate believer in positive possibility thinking.

What our delegates say

  • "An absolute delight. I have just started my role as Corporate Sales Executive, and I believe new development training gave me a great introduction to my role."

  • "Martin Pepper was inspiring and extremely helpful with any questions I had."

  • "I would highly recommend the New Development Training to anyone in sales roles"

  • "Just like to say thank you to Martin and the team, thoroughly enjoyed the New Business training day ! The course was very helpful, with all the tips and tricks, hopefully I will be able to secure some new leads. Maxima lead some great courses, I will definitely look into some more for the future."

  • "A well-paced programme, very relevant content and backed up with strong evidence from real life situations. Martin is a very engaging trainer."

  • "One of the best trainers I've come across - full of energy, very keen and very impressed with the course. I was a bit apprehensive before going on the training but all that dispersed immediately, nobody felt pressure with the role plays."

  • "I really enjoyed the training. Learnt quite a few things including techniques that I had not thought about before. I have already started using them, time management and the introductions and had some really positive outcomes"

  • "The course was very informative. Martin is great and kept the group engaged with both interactive work and tasks"

  • "The training was very good, very impressed with Martin, his way of delivering the information and his solid knowledge in this field, looking forward to attending some more training."

Terms and conditions

On receipt of your booking Maxima will confirm your booking via email. Maxima will also invoice you the fee for the programme for which the payment is due on receipt. All fees must be paid prior to the training day.

Once booked, fees are not refundable, and cancellations are charged in full. Substitutions are allowed at any time. In case of sickness and or unavoidable problems on the day, then we will endeavour to get the participant onto the next available programme.

Maxima reserve the right to cancel or postpone any programme where minimum numbers are not obtained. In such a case, participants will be offered a full refund or a place on an alternative programme. Should a programme need to be postponed or cancelled, Maxima will notify participants at least 21 days in advance of commencement of the programme.

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